Sex, Sexual, And Exploitation Of Female Athletes - 1509 Words

In the 21st century, despite many years of progress, gender inequity still exists in sports, with male athletes dominating their female counterparts in aspects such as pay, endorsements, media coverage and participation. Indeed, of the 100 highest paid athletes in the world in 2015, the top 20 were all males, and none were from any of the so called ‘female’ sports [1]. Consequently— in an effort to lessen this disparity— ‘the commercial exploitation of sex, sexual attraction and sexually explicit materials of female athletes in sport [2],’ or sexualisation, has become increasingly commonplace, with netball now under fire. Currently boasting more than 20 million followers worldwide—and the title of the most popular female sport in Australia—netball was established in 1891 by James Naismith as a more feminine alternative to basketball, and is played by two opposing teams of seven on a rectangular court consisting of three thirds— the objective of the game, in simple terms, to score as many goals as possible within the 40 minutes of game time [3]. Since its conception, however, despite its popularity amongst women, the game has always paled in coverage and funding when compared to others male sports, like basketball. Concerning this disparity, during this presentation I will evaluate the potential future sexualisation/sexploitation of netball as a solution, and based on the findings, will delegate an alternative recommendation for the future. Section One: Before we begin,Show MoreRelatedThe Controversy Of Female Sports806 Words   |  4 Pagesprofessional level. 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