On-line gaming is a time waster Research Paper Example | Topics and Well Written Essays - 1250 words

On-line gaming is a time waster - Research Paper Example Online gaming refers to the games that are played over the internet. It has become a popular and successful source of entertainment for people of all ages but it is more popular among the school or college going students. All you need is a computer with an internet connection. It has the ability to link players together from any part of the world. Because of this, almost everybody is into it. Its implausible characteristics make a lot of students become addictive to it. It does not only provide entertainment, but also gives a chance to socialize with anyone, present anywhere in the world. Online gaming has created a huge problem of time wastage in the world. With the growing trends of these games and the introduction of latest graphics and innovations, these games attract more and more people, especially children, towards them. Computer gaming has become an industry. Many big companies are eager to invest in it. This leads to the developing of new versions of the already existing games as well as the development of brand new games. Parents are found complaining about the falling grades of their children as they spend majority of their time in front of a computer, playing games for many hours in a row, eyes fixed on the screens, so involved in their games that they forget about everything else around them. They forget to eat, they forget to take proper sleep, and are least interested about their homework or studies. All they care about is gaining expertise in the game they play so that they could become the next online gaming champion.

Branding Essay Example | Topics and Well Written Essays - 250 words - 2

Branding - Essay Example In fairly competitive product/service market, product branding is an essential marketing tool for building consumer trust and loyalty on a product (Aronczyk and Devon 75). The concept of branding would is a marketing principle that is used by companies both in the product and price competitive industry. However, depending on the nature of competition in the market place, the effectiveness of branding is determined by either price or commodity nature of competition. In a price-competitive market economy, product branding is rendered ineffective since it is cost-ineffective. This is because consumers are price elastic, therefore, they are more sensitive to price differential property that to building image and brand loyalty. This implies that in a price competitive market, unlike product competitive market, consumers’ purchasing parity and choices are highly influenced by their ability to buy and hence product insensitive (Aronczyk and Devon 56). Advertising or any product promotional methods aimed at winning consumer’s trust and building product image among the consumers is uneconomical in a price competitive market but effective in a com modity competitive