Oil and wasser assignment Essay

The story began from two enterprises. The company Royal biscuit, would like to merge Edeling, a company from Germany. Brighton, CEO of Royal-biscuit, had coordinated with Wallach for many times. When they regulate to merge together, they should have known that both of their cultures are quite incompatible which might result in severe conflict. In this case, we can see that intimately of the difficulties are nearly cross-culture difference.The culture of Royal-Biscuit emphasizes Active, Ambitious, and Fast-training, and thats the reason why it changed food industry in UK within 10 years. However, Edeling is a family own business with 120-year history, and quite popular in Germany. Employee in Royal-Biscuit were afraid that they might make things slowly down if everything are well-prepared and step by step, while employee in Edeling were afraid that they didnt respect their history at all, just eager to succeed in short term.Such situation not only happened in internal management, b ut also happened in human resource, like recruitment for talented. Brighton wanted to integrate two companies ASAP, so that they train they staff to own leading by Learning and doing. They put them in the managerial position directly. On the other hand, Edeling has a successful business model due to their system and operation. They go their leader by sending them to college of commerce and doing work from basic level. Not only culture difference in both company, but also about Nation difference.